Brand Story and Visuals with Lennon Bone
For this video, I'm joined by fellow YouTuber Lennon P. Bone, and we discuss the importance of story and visuals for a music brand, after meeting at the 2019 VidSummit in Los Angeles.
• We go through some tips on working with a professional photographer as well as DIY hacks you can try when creating your own brand images.
• Having a relatable (brand) story is so important for musicians and other creatives as well. The music is your calling card, but fans want to get to know you.
• Lennon also touches on The Hero's Journey, which can be a great way to frame your story.