ABOUT

Who is this Jeff Straw guy? Well…

I'm a branding strategist, photographer, and video creator.
I help music artists and businesses like yours stand out from all the noise in the market through creative, innovative, and bold-looking content!
I work with clients like you to help you understand your core values, create your brand identity system, shoot amazing-looking photo and video content, and design your brand assets like your logo and website!
I also offer a range of brand consulting services for music artists and small businesses, leveraging my 25+ year career in the music industry.
Let's build your brand together!

I have worked professionally in the business in licensing, publishing, marketing, music business education, distribution, and retail buying for international brands such as INgrooves, Virgin MegaStore, focus@will, Pyramind, and Icon Collective. I’ve generated millions of dollars for Indie artists and labels through sync licensing and content monetization on YouTube.

As an educator, I've taught music business for Berklee College of Music Online, Icon Collective, and Pyramind, as well as lectured and spoken on panels at Music Expo, Balanced Breakfast, SXSW, WMC, Music Business Night School for NARAS (the Grammys), and NARIP events.

I absolutely love connecting and provide opportunities for everyone.