Branding Quick Tips - 3 C's of Branding

Consistency:

Learn three impactful and easy things you can do to improve your Brand in just two minutes. Whether you are a music artist, creative professional, or small business, these three quick tips will get you on track for better fan acquisition, engagement, and retention.

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Constancy

Learn how to utilize the concept of Constancy effectively in your branding. With a highlight on music artists and record labels, this video will help you build dependability and create trust with your fans and consumers over time. Think strategically about the visual side of your music releases and your brand! In this video, I dig into three quick case studies to showcase this concept, including Nine Inch Nails, Delta9 Recordings, and RADIANT.

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Clarity

The Three C's of Branding - Clarity, Consistency, and Constancy. In the third video of this series, we dig into Clarity. Learn the importance of having a clear and easy to understand brand, both for music artists and businesses. Taking inspiration from the book The Brand Gap, by Marty Neumeier, I talk you through several examples including my own brand and luminary artists including B.B. King, Slayer, and Parliament/Funkadelic.